Criss-crossing tartans form fashion trends

Fashion always bucks the trend and keeps coming back. Be it polka dots of fifties or flared jeans of seventies, it is not surprising to see fashion houses and fashion aficionados revisit and revive the fashion from yester-years. Like the polka dots, satin trousers, flare denims, leggings, tartan fabric is also once again cynosure of all eyes for all the right reasons.

Tartan has always been an integral part of Scottish culture and it is a national identification mark of Scotland. With Scottish people dispersed all around the world, popularity of tartan has increased manifold. The influence of Scotland on world’s fashion industry can be understood by the fact that tartan is regaining its popularity. With some 30 million people worldwide of Scots descent of which 11 million are in the United States, 4.5 million in Canada and nearly 6 million in Australia and New Zealand, the Scottish influence on fabric patterns are understandable.

Nevertheless, tartan, which is arguably the best-known cloth in the world, is not peculiar to Scotland anymore. In many parts of the world, apart from Scotland, tartan is worn by

Halloween costume sales and fashion trends

a;;It is the tricking or treating time of the year and the festival of Halloween has become an annual affair to invest in some really spooky yet stylish costumes. The market for Halloween costumes is growing in a big way with all kinds of new dress-up themes and ideas available in store for adults, kids, and even pets. The festival is said to boost the sales of costumes and candies the most and is celebrated with a lot of pomp.

The word Halloween meaning the “holy evening” falls on the 31st of October every year and is a time specially devoted for the remembrance of the martyrs, saints, and all loyal Christians. The enthusiasm of people knows no bound to celebrate the eeriest and darkest festivals of all. The traditional Halloween activities consist of bonfires, visiting haunted places, watching horror movies, decorating houses with pumpkins, trick or treating, and the most important of all is dressing up to look like a famous character or deck up to look creepy or frightful.

Halloween is celebrated with a lot of joy and

Deciding on the Brand name for your fashion label

In today’s marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself signifies the existence of a powerful “narrative” link to the brand.

“You must carefully define your attitude, your particular sense of style and fashion, and what sets you apart from the other labels” says Jay Jurisich, Creative Director, Igor, a branding consultancy firm based in San Francisco.

Fashion labels mostly use the designer’s name as the brand name. This helps in creating an association with the quality and uniqueness of the apparels. The value added on the name is to create a hook in order to connect the consumers with the unique identity of the designer in terms of quality and exclusivity. This would help to increase the longevity of the relationship like Giorgio Armani, GUCCI, Prada, etc.

aaaWhat you may need to know before selecting a brand name

Define your audience archetype

The brand name may be created keeping the consumers in mind. A well researched name helps to associate with a large number of consumers. With a clearly defined name, it is easy

Muslim fashion: an overwhelming incarnation

The world of fashion constantly witnesses something new from time to time. A new term has been coined in the history of fashion, and from the looks of it, it is here to stay! The term is Muslim fashion. Islamic revivalist movement insisted its men and women to dress modestly and religiously. But during the 1980s and 1990s, as the movement started getting heterogeneous, the covered styles of dressing began to transform into more fashionable styles. This led to the coinage of a new term Islamic or Muslim fashion in the global fashion industry. Turkey was one of the first to enter this market. During the 1990s, fashion shows displaying this trend started getting popular all over the world (instead of being limited to a few Asian countries), and today this concept is acknowledged all over the world.

It is a fusion of faith and fashion. Today, one can find designer Burqas (fully covered clothes with only a mesh screen before the eyes as opening), Hijabs (a scarf that leaves the face uncovered), and Niqabs (face veils that leave a slight opening near the eyes), and fashionable clothes for Muslim men like designer Pathanis (a knee length

Baring All The Rise & Reveal of the Midriff

Hemlines, trouser shapes and sleeve lengths change seasonally, but it takes a little longer for the exposure of a previously covered area to be adopted by the mainstream. Backless, hipster and plunge find themselves returning to trend far less frequently than easier to wear shapes. But there’s one reveal which has made it to rapid success: where did the midriff suddenly spring from?

The exposed midriff has a celebrity endorsement of the highest pedigree, having seen red carpet outings on Gwyneth Paltrow, Rooney Mara, Scarlett Johansson, Jennifer Lopez and Solange Knowles. A mixed bunch, appealing to a broad assortment of customers. And then there’s Rihanna, who can’t keep her abs in for love nor money (and why would she?!): given her 85 million online followers, there’s a fair few eyeballs on her sartorial choices.

But from where did the trend stem? And once it’s taken away from the honed and toned A-list bods, does it actually sell to the masses? Are consumers willing to part with their cash and parade their ribcages? Examining the data, we expose more than a little flesh.

Look back a year ago to that stellar Stella McCartney collection from Autumn/Winter,

The Little Black Dress

“One is never over-dressed or underdressed with a little black dress”, said Karl Lagerfeld. There are few styles that remain forever in the fashion trend cycles and become a staple among the fashion forwards. These classic styles never go out of fashion and are time and again showcased by designers at the runway. The Little Black Dress (LBD) is one such thing that has survived innumerable fashion fads and trends to become a quintessential statement piece in every woman’s wardrobe.

LBD became popular among women because one can dress up or dress down with it. One can never go wrong and easily dodge the fashion police by wearing an elegant and chic LBD for almost all evening occasions. There has been a huge transition in the style and structure of the LBD since its inception. Nonetheless, it holds the same undying charm, versatility, and affordability.

Black was essentially considered to be the color of mourning. A woman in mourning had to follow strict rules of wearing nothing but black dresses for about a year. During the time of the great depression and World War ΙΙ a lot of women wore black and also became the bread

Journey of a Jacket and its Fit

“No industry is more fickle than fashion. Apparel manufacturers spend millions every year trying to anticipate the next big craze, which is ironic when you consider that our fundamental demands of clothing have changed little over the course of four hundred millennia. Whether we’re wearing a grass skirt or $500 blue jeans, we like a bit of protection from the elements, a feeling of warmth and security, and to make an impression” in words of Patrick Tucker as stated in Smart Fashion. Clothes that we wear reflect our personalities, our character and help to make our image.

Man felt a need for garments from prehistoric times. Initially garments were used as a protection from climatic changes, as an adornment and for modesty. History is a witness to the fact that civilizations across the world have been wearing draped garment rather than cut and stitched, be it Roman togas or Indian Sari. Initially, garments were made from bark of trees, skins of animals and much later in fabric.

As the population size increased and man started staking territories, the role of armies developed as a consequence of this. Man needed a set of uniforms to identify the

Sustainable can be fashionable for brands

Sustainability starts with farmers

Cotton farmers are the invisible foundation of the fashion industry. Transparency and traceability are now key buzz words in the industry, yet companies rarely delve deep enough into their supply chains to have any direct involvement with the suppliers of this raw material.

But ignoring cotton farmers ignores the future of fashion. The downward pressure of the clothing supply chain and the obsession with cheap fast fashion comes at a cost not only to farmers but to the industry itself.

Much of global cotton supply is grown by 35-50 million small-scale cotton farmers in developing countries, many in least developed countries. Like Moussa, most live below the poverty line, vulnerable to low and fluctuating prices lower than their costs of production, dependent on ginners and middle men.

Cotton production in developing countries has a smaller environmental footprint and costs less. Most cotton cultivation in West Africa is rain-fed, giving it with a much lower water footprint than industrialized farming. Meanwhile, it costs only US$ 30 cents to produce a pound of cotton in Benin versus US$ 68 cents in the United States. Yet it is the cotton farmers in regions like West

Fashion with animal prints

Animal print has always garnered attention and has been in fashion for a long time. It displays sophistication, style and versatility. Noticeably, this trend does not seem to fade and is still ruling the fashion world and other sectors. Animal prints are the rage of this season and finds its way in party wears, coats, skirts, handbags, lingerie, watches, accessories and even in home furnishing textiles.

Animal print clothing are garments which have patterns of the skin or fur of animals like leopard, cheetah, zebra, tiger, Giraffe, Striped Hyena, African wild dog or monkey. Animal prints have remained popular since ancient times and there are many reasons for it.

Firstly, it was expensive and considered extraordinary. If one goes back to the history, kings and higher class people have used rugs made from animal skin. They have displayed animal skin or animal head as medals, which is a symbol of royalty and high status. Coats made from unusual African fur were worn by members of royal families and elite class of people during olden times.

In the past few decades, celebrities and fashion designers have played a major role in bringing animal print into mainstream

7 accessories every girl needs to have in her wardrobe

Every girl should possess some accessories in her wardrobe that are essential for the fall season. With the cooling temperatures, it is imperative that her choice of clothes also shifts accordingly. As it is not possible to go shopping every change of season; it is always good to keep certain clothes handy to tackle the colder months.

Here are the 7 essential accessories that every girl must have in her wardrobe:

Boots: Be it a pair of high boots or cowboy ones, these look stylish and trendy with different types of dresses. You can wear skin tight jeans along with these, while leggings will also work perfectly fine. Apart from that, you can also pair your denim skirts with these boots. These boots will actually save your feet from rain and early snow in the winter season.

Black dress: If you have heard that a black dress is essential for every woman, you have heard it right. A sleek and elegant black dress can be worn to any formal occasion like a business party or a meeting. You can pair this dress with any type

Amalgamation of global cultures in fashion

The global itineraries not only reveal the beauty around the world, but also give a strong presence of mixed cultures and adaptation of art from various countries. This incorporation and merger of traditions is seen chiefly in the fashion that dominates a particular country. Fortunately, with the globalisation, fashion has become a wider term, in the sense that designers are much more open to adopting what they find inspiring in any given culture. Thus, it is no wonder to find patterns in America or Europe that have their roots in Asia or Africa! The fashion evolution has its roots in each and every culture that the world has seen and the difference in cultures, ideas, values, lifestyle et al impart a unique character to the designs.

Indeed the designers do not need to trot the globe to get inspiration, as the world is at the fingertips with so many smart gizmos around. A tour to the world and finding designs that are allied to a particular ethnicity are much simpler to realise. The recent spring 2014 ramps were full of designs created with the help of striking embellishments, elegant embroidery, Aztec patterns, vivid

Unveiling the Spring Summer trends

The recently concluded Milan Fashion Week and London Fashion Week have sprung an array of fresh and new trends to be adorned in the Spring/Summer of twenty fifteen. The fashion forecasting for each season brings in information used by merchandisers, retailers, buyers, and designers to get a heads up with what will be trending and what will not and to gear up for the upcoming season. An overview of the patterns, shades or colors, fabrics, and graphics and inspirations that will be popular for the Spring Summer .

The four key looks to be coming up and will be calling out the fashion cards are Thrift shop, Artisanal, New age Pop, and Streamline. A closer encounter with these looks will provide an insight into what to expect from Spring Summer fashion. The thrift shop look is the biggest highlight for the spring . It is essentially a blend of vintage subdued color palettes and kitschy burst of colors in the form of conversational prints. The fabrics used to present the color riot of this look are crisp poplin, French terry, charmeuse, and suede. Animal prints and cat and bird prints will be seen on coats, full dresses,

Trends from yesteryear adorning 2016

Fashion is cyclic and so are trends. Time and again there are styles and looks that are re-invented by designers or return to the runway in their original essence. Hence each year a retro brigade of designs, colors, prints, and patterns hit the stores and become a much embraced trend. In the fashion industry some trends are ludicrous, some become outdated, and some come back with newer ideas. Twenty fourteen is no different, and have many vintage and retro looks borrowed from the past for the spring/summer and autumn/winter fashion.

Trends are believed to re-emerge in fashion every twenty years. The one big trend which is still alive and kicking is of crop tops. For those who refrain from showing off their abs, styles with sheer panels around the waist and high waist pants and skirts are a perfect way to conceal and flaunt the style. The floral print being a summer essential has also gone retro this year. From Michael Kors to Depazo, Harbison, and Jen Kao showcased their collection of flower power in multiple pieces at the New York Fashion Week for Spring Summer 2016.

Another blast from the past is decking up the tops and bottoms in same prints.

Essential strategy for the fashion industry

The topic of sustainability has assumed global dimensions and now carries political implications. From institutions of higher education to the United Nations, the consensus is that the earth is at risk. Perhaps, grave risk. The scientific consensus on climate change, previously dubbed global warming, has had significant impact on many industries. The textile manufacturing and fashion industries do not operate in a vacuum. They are just as vulnerable as other sectors like food and beverage and play an important role in daily existence and social and economic interactions.

What is sustainability? It depends upon whom you ask. Among the myriad definitions within the framework of textiles and fashion, I define it as a system that includes the natural and human environment that recreates itself, stays balanced hence, sustainable – in order to survive. It includes other systems such as economic, environmental, societal, and personal, on a global scale. Consequently, we must answer this simple question: How can we live in a world in which the earth’s resources that support life can be available to humans, as well as to the flora and fauna that are vital components of the ecosystem? The answer is simple: it

3D printing: Reinventing fashion

3D printing is conquering the fashion world. Although the pioneering new technology still has limitations, more designers are today experimenting with it and create entirely new looks. This spring, the first 3D print fashion show was organised in New York, showing what the future of fashion might be like, writes Regina Henkel.

The future scenario in the context of 3D printing is like this: every household will have its own 3D printer, and everyone will be able to design and produce their own products by simply printing them. The consumer will become the producer. Even if the consumer downloads the design from the Internet, the production will easily be done by the printer. It is the last phase of the democratisation of fashion, and the final solution for no-waste-production.

Essentially, 3D printing is an additive method: which means layer upon layer completely new structures can be built in three dimensions and seamlessly – without producing any waste. And, without over-production too. The raw materials for 3D printing are in plastics right now, but metals and even biomass are also possible. It’s only a question of time when 3D knitting and

Fashion trends for men

Men’s fashion in the 2000s is now as indefinable as women’s fashion has been for the past few years. Gone are the days when men couldn’t look fashionable with those uninteresting shirts and mundane trousers. Looking good is not only a woman’s privilege. Each year, trends for men’s fashion are predicted, but hardly have they followed any fashion trends. Hence, they escape stylish clothing.

Even if they go for shopping their last option would be on safe shirt and predictable trousers. For younger males, hip hop culture has highlighted many trends for men’s fashion, while older males are increasingly aware of tailoring, and making a garment fit right for their body shape, rather than going with the fashion trend.

Trends for men have always been a tricky issue. You need to make a statement, and yet not overdo it. For the men who want to get started with this voguish experiment, this year is not a year to go too bold with colors, whereas shades of blue and black are set to rule. Denims continue to rule 2014 and printed shirts and jackets will also be a hit. You can set your mood

Sustainable fashion: Welcome revolution

Sustainable fashion can best be brought in by creating sustainably designed products which increase the longevity of a garment. There are many reasons behind the formation of the sustainable fashion movement and one major reason is the fast fashion phenomenon. Low-cost clothing flies off the shelves faster, so brands have started focusing on cheap garments with short lead time. Recent studies on carbon footprints in the United Kingdom were triggered by excess clothing bought by customers, increasing the rate of carbon dioxide equivalent emission into the environment, setting off alarms in those rooting for sustainable fashion. People want to buy more garments every season at low cost even though their life span is so short that they need to be discarded at the end of the season. This psychological behaviour of customers has to be changed to implement the sustainable fashion movement.

 

Sustainability, by definition, should meet current generation needs without compromising future generations. The major challenge in sustainability is the cooperation of all suppliers of individual components. They have to be ethically secured and accounted for, from labour to transportation from factory to retail outlet, aftercare and disposal of garments. The fashion industry has

New Media: A new platform for fashion industry

New Media is a catch term of the 21st Century. Very broadly, new media is something related to the internet and the interplay among technology, images, and sound. It is about making things digital, and has characteristics of being manipulated, networkable, dense, compressible and interactive. The various forms of new media are internet, websites, computer multimedia, computer games, CD-ROMS and DVDs. The population of internet users is increasing at a very fast rate. According to a nationally representative survey by the Pew Research Centre’s Internet and American Life Project, some 70 per cent of American adults aged 18 and older have speed-broadband connection at home as of May 2013. India has the 3rd largest internet user population after China and the US as per the report NASDOC: SCOR, 2013.

 

The internet is one of the forms of new media which we use extensively. We say humans are social animals. We now say humans are digital animals. We tweet, re-tweet, share, post, upload, comment, like, follow and update 24/7. For us, being social means going digital in the world of Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr and LinkedIn which are

Future of Fashion

The fashion industry with its ever changing trends has had a big role to play in polluting the environment. But with growing awareness among the consumers, many apparel manufacturers have switched to employing eco-friendly methods of production. Saumya Chaturvedi discusses about the sustainable technologies and processes being used in the industry to make fashion green.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, in the way we live and what is happening around us.”- Coco Chanel

Fashion is a means to express one’s ideas, culture and values, interests and personality. Fashion has been evolving since the 19th century when Charles Fredrick Worth had labels sewn into garments that he created.

Even though fashion has evolved through decades of constantly creating demands by being stylish and fascinating, its impact on the environment is becoming increasingly hazardous. Being one of the biggest players in the global economy, the fashion industry holds the responsibility to protect and save the environment and its precious resources. Insatiable and increasing demands are putting undue pressure on the environment. The culture of affordable shopping has led to